
Create an adaptable Identity and brand, digital, printed literature and community engagement – with a clear message.
1. Develop a brand identity and guide that recognisably belongs to and represents the Wincanton Town brand which is reflective of its, ethos and objectives.
2. Incorporate a strong and unique visual appeal directed at key demographics and vision for Wincanton’s future. (to be established)
3. Develop a unification of assets and consistency in the way the Wincanton Town brand is communicated through, creating a stronger collective identity to support respect and growth.
4. Enhance the look & feel of all brand communication material establishing Wincanton Town as a ‘go to’ quintessential English market town alongside, Shaftesbury, Bruton, Sherborne etc.
5. Raise the profile of Wincanton Town brand encouraging referrals and spend within the town.
6. Play a supporting role to the marketing team – working closely with them to achieve your marketing goals. Developing a strategy and USP.
ClientSomerset County CouncilDate of Work2021Work typeBranding, Identity design