Print Marketing, Visitor Guide
‘Discover South Somerset 2017’ is South Somerset District Council’s flagship tourism brochure.
The much awaited Discover South Somerset 2017 is a free guide – recognised throughout the Somerset region and nationally. Intended to increase footfall in South Somerset, therefore creating an essential boost to local business.
Encouraging pick up and shelf presence is essential on a document such as this. Visual impact and great image selection is key to this project, we subtly incorporated a modern look with illustrations and text, producing an elegant yet approachable guide to all intended demographics.
With a print run this large, a press pass allows us to visit the printer in person to ensure a maximum quality output. This year we printed on offset paper which has a great feel, however isn’t easy to work with. Images can appear less crisp at standard ISO values and additional work is required on our and the printer’s part to ensure that everything looks 100%.
We’re really pleased with the project and it complements the new look website which we designed on a responsive platform.
Find out more at www.discoversouthsomerset.com