Branding and packaging design for a luxury fragrance company
Rocketbox created all brand collateral from the moment you see the product: Extensive consultation on brand development and print guidance, brand mark, illustrations, packaging, stickers, printed literature, business cards.
We started by helping Nostara understand what elements made it unique from which we could build a compelling, authentic brand. We began, as always, with extensive research. We reviewed and analysed competitors, peers and and demographic buying styles – giving us insight into where Nostara sat in the market. From there a new brand and identity was created – presenting a range of visuals to the client working closely with them to help realise their dream as well keeping control on the brief of creating a compelling, memorable luxury identity.
With the brand name ‘Nostara’ rooted in the name ‘Ostara’ (the Goddess of Spring), the client felt their idea to bring this symbol of new beginnings was the perfect expression of their new brand. Nostara’s hope is to create a collection of home candle and diffuser fragrances that were aspirational, but accessible – bringing a sense of luxury to the everyday.
Nostara has worked hard to grow a relationship with their fragrances, using recognised industry experts in their fragrance development such as Marina Barcenilla as well as Nostara’s very own Nikki and Alex.
The client wanted to establish a luxury brand, to achieve this we worked with Pantone colours over CMYK giving an overall control of brand colour and a superior finish especially on packaging – foil blocking was also used extensively on all their products to match additional brand elements such as the metallic lid.