
Branding and packaging design for a luxury fragrance company
Rocketbox created all brand collateral from the moment you see the product: Extensive consultation on brand development and print guidance, brand mark, illustrations, packaging, stickers, printed literature, business cards.
We started by helping Nostara understand what elements made it unique from which we could build a compelling, authentic brand. We began, as always, with extensive research. We reviewed and analysed competitors, peers and and demographic buying styles – giving us insight into where Nostara sat in the market. From there a new brand and identity was created – presenting a range of visuals to the client working closely with them to help realise their dream as well keeping control on the brief of creating a compelling, memorable luxury identity.
The client wanted to establish a luxury brand, to achieve this we worked with Pantone colours over CMYK giving an overall control of brand colour and a superior finish especially on packaging – foil blocking was also used extensively on all their products to match additional brand elements such as the metallic lid.
Date of Work2019Work typeBranding, Identity design, Packaging, Illustration, Bespoke print