Community country park cafe brand design
We were asked by the Countryside Team at South Somerset District Council to look at the brand strategy of their new cafe.
A brand is a reputation, an experience, a look. We aimed to design a memorable brand for the cafe; a look that they will be proud of and that will secure their core values and grow the business.
The most important thing for any brand is to be remembered. People think of you when they decide what to buy or where to go. If they like it there’s a chance they’ll spend their money on your product or service.
We helped with the name, advice and consultation on the design – finally producing a friendly identity and a range of in cafe graphics, such as menu boards, cake labels, loyalty cards and stamps, window graphics and advertising literature.
No one can control people’s thoughts but we can influence them by creating a strong brand identity
A brand develops over time – but needs control.