Community website and brand strategy
Winning the pitch for Langport’s new website against stiff competition was just the beginning.
We went in with a highly visual design interface seeking to attract, inspire, create desires and motivate people to use the site. incorporating social media feeds and local information.
Multiple feeds on the site were implemented using bespoke coding, the site being a tier system of CMS logins facilitating easy use by the admin team and the users.
We initiated complete site architecture ensuring all values and social media needs were met by the site.
Alongside the site we originated the brand strategy and developed ‘Langport.life’ as the brand – key mission of the site is to enable accessibility and interaction with the community ultimately increasing awareness of businesses within the region. We incorporated revenue gaining areas within the sites user interface.
Complementing the site we initiated a strategy for a poster and flier campaign driving traffic to the new site.