Digital Marketing can seem daunting – it needn’t be. There are some key steps you should take to achieve a successful digital launch of your business. Here are the basics of getting started:
Ask yourself these key questions:
- Who are you trying to reach ? – know your audience
- What is your message ?
- What makes you unique ? What is your USP ?
- What content are you going to release ?
- Which digital channels do you want to publish on ?
When you have made your decisions and taken the step into the digital world, you need to make sure that what you’re doing is measurable. The final step in the process is:
- Analyse your results
Let’s expand a bit on the key questions:
Who Are you Trying to Reach?
It’s really important to know who you want your audience to be so that you can choose the right content (the information that you put out there) and the right channel (email, video or social media) to use to reach them.
To understand your customer’s persona you might want to look at the following attributes
Geographic Demographic Psychographic Behavioural
-where are they? -age -lifestyle -degree of loyalty
-national ? -sex -social class -usage
-international ? -values
What is your message ?
Put yourself In your audience’s shoes – what is it that they need from you ? Think about the question they are asking that you can help them with. What keywords are they using in their search that you might include in your content ?
What is your USP ?
How are you different ? Pick one thing that makes you different to your competitors. Put your personality into it so that your content doesn’t seem generic or robotic.
What content are you going to release ?
Keep your content engaging and simple – try not to use long paragraphs. Use keywords and make sure that you can easily guide the user to what you want them to do ie. click to sign up, click to buy, click to learn more etc.
Use pictures, videos or infographics to get your message across wherever possible.
Remember the 80/20 rule – 80% of your content should be informative and 20% should be self-promotion.
Build trust from your audience and then you can influence them.
Which digital channels do you want to publish on ?
There is a huge choice of channels to get your content out there:
Try these social media management tools to schedule and monitor your posts:
Buffer – generic
Hootsuite – generic
Iconosquare – Instagram
Creator Studio – Instagram and Facebook
Make sure that your content can be viewed on mobile devices (eg image sizes are not too large)
So has your research and hard work paid off ? There are many ways to analyse how your content is being accessed and what keywords are being used so that you can improve your ranking on search engines.
Here are a few ways to check the data:
We hope this gives you a good insight into how you use of digital marketing for your business.
We here at Rocketbox are experts in optimising digital marketing so drop us a line if we can help !