Skills for Creating AI Copy and Images and Its Impact on Jobs and Workflow

AI, short for Artificial Intelligence, refers to the intelligence exhibited by machines in perceiving, synthesizing, and inferring information, as opposed to human or animal intelligence (according to Wikipedia).

The value of businesses associated with AI is rapidly increasing. For example, NVIDIA chips used for producing AI images have seen a 25% increase in share price. It is a rapidly growing industry both in terms of production and usage.

AI serves as a tool for unleashing imagination by generating more assets or content quickly. In today’s multi-stream media campaigns, there is a need for content across various platforms, and AI presents a significant opportunity for content creation.

There are numerous AI portals available for generating copy and images. CHAT GPT is a recognized tool for copywriting and more. Other AI-based image creators include MidJourney,, Stable Diffusion, and Dall-e2.

There are three key skills required for creating AI:

Prompts: These are instructions or the “code” for generating content effectively.

Iteration: It may take several attempts to achieve the desired image or text as AI learns from the ongoing conversation.

Workflow: You can utilize tools like CHAT GPT solely for copy or combine them, such as using MidJourney for images, based on your requirements.

CHAT GPT can be used to create an “Instant Expert.” Personas can be created or downloaded, allowing you to interact with an AI persona like an art director or lawyer. By asking specific questions, it can provide direct answers and even create a campaign schedule. CHAT GPT’s subscription offers access to internet resources to enhance its capabilities.

Creating images using AI involves tools like MidJourney,, Stable Diffusion, and Dall-e2. MidJourney utilizes Discord as an interface for inputting instructions (prompts). MJ generates a range of slightly different images, from which you can select and iterate to achieve the desired result. You can input image instructions or combine images with instructions, allowing for flexibility.

For creating product shots, is an effective AI tool.

AI tools also exist for video and voice creation, enabling the production of animations from static images and utilizing voice sampling. Tools like, Cobolt, and Eleven Labs are utilized for video and sound sampling.

Are there any challenges in using AI? Chat GPT’s data is only available up until 2021, so it may not be aware of events or information that occurred after that date. Additionally, it may have spelling errors. CHAT GPT’s free platform can be used for its own development so if used commercial paid for sub is essential – ‘play for free’ ‘pay for work’. Another issue that arises is copyright ownership. Currently, as AI hasn’t been created by any human, there is no copyright associated with it. However, there have been instances where MidJourney has used Getty watermarked images due to its training on such images. This is an aspect that MidJourney needs to address to avoid legal issues with Getty. Adobe’s AI software, FireFight, trained on Adobe’s own images, might eventually be used more extensively for commercial purposes without copyright concerns. Furthermore, AI may not reliably produce factual information, so its strength lies more in creative rather than factual applications.

Ai notes

How does AI impact agencies and jobs? Even now, simple copywriting tasks are being assigned to CHAT GPT. In the future, a hierarchical model may emerge where top-tier tasks are performed exclusively by humans, mid-tier tasks involve a blend of human and AI input, and lower-tier tasks rely entirely on AI to reduce costs. Will agencies openly disclose their use of AI? Just like with Photoshop, agencies may consider AI as another tool in their content creation toolbox. Some agencies may establish a model to quantify the percentage of AI used.