SpecTex are a design and development company of non-woven, breathable textile products that provide barrier protection from non-hazardous substances.
A new brand identity was required that was more suited to the growth of the business and reflected their quality products with a nod to SpecTex’s mission.
With the logo mark we aimed to demonstrate the barrier protection that their products provide. Using the ‘X’ as a representation of the barrier that defends against bacteria, soiling and protection.
SpecTex now have a memorable identity that supports their core values with an approachable and established looking brand. We have already assigned the new brand to signage, digital and packaging.